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Posts Tagged ‘Shopify’

Omni | Multi | Opti | Insta

tisdag, september 25th, 2012

Kunskapstörstande som vi Àr vill vi givetvis suga ut sÄ mycket trend alerts som möjligt frÄn alla de inspirerande e-handelspersonligheter vi har förmÄnen att möta hÀr pÄ Hyper Island. NÄgra av de trender som kommit pÄ tal vill jag lyfta hÀr.

Hett: Mobilt. Easy-Do-it-yourself plattformar. Socialt.

Det Àr svÄrt att inte nÀmna mobile payments nÀr vi pratar e-handelstrender. TvÄ spÀnnande aktörer pÄ den svenska marknaden Àr WyWallet och Swish. För ett par veckor sedan fick vi pÄ Hyper trÀffa Ramo Hedin frÄn WyWallet som nÀrmare presenterade deras koncept. Huruvida det blir Wywallet (mobiloperatörerna) eller Swish (bankerna) som kan tÀnkas vinna kundernas hjÀrtan ÄterstÄr att se.. Vi vÀntar med spÀnning!

Överallt delas, like:as, tweetas och Instagramas det - Socialt Ă€r trendigt. SĂ„ sent som i morse pratade man pĂ„ TV4:s nyhetsmorgon om de senaste nĂ€ttrenderna inom sociala medier, dĂ€r Instagram lyftes fram som superhett under 2012. Se klippet hĂ€r.

En annan trend Àr att gÄ mot mer skrÀddarsydda alternativ och smarta plattformslösningar. Lysande exempel pÄ detta Àr tjÀnster som Shopify och Tictails framgÄngar - som syftar till att göra eCommerce tillgÀngligt och för alla - fantastiskt tycker jag!

Vi Àr i skrivande stund mitt uppe i arbetet med ett projekt (eller snarare 38) som gÄr ut pÄ att starta vÄr egen webbshop. Business Hack: Beta, under ledning av Carl Waldecrantz. Brief: If you only had SEK 300, what would you sell? Notera att detta Àven Àr en tÀvling. FortsÀttning följer.

Personligen tycker jag att gamification-trenden kÀnns spÀnnande. Hittade  en artikel i DN frÄn i somras kring detta. TÀnkvÀrt resonemang tycker jag.

2012-11-06.
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