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Posts Tagged ‘native’

Halvtid pÄ Yo Sushi

onsdag, november 26th, 2008

Har haft ett bra möte med en Meritxell pÄ morgonen. Mertixell Àr grundare av Native, en byrÄ som hjÀlper stora varumÀrken att lokalisera och översÀtta kampanjer globalt. Vi spenderade morgonen pÄ Costa Cafe och pratade utmaningar för reklambyrÄerna i en allt mer svÄrnavigerad verklighet. 

Följde upp det mötet med ett besök hos SaatchiSaatchi dÀr jag trÀffade en gammal bekant frÄn adidas. Diskussionen var inte lÄngt ifrÄn min och Meritxell. Det Àr verkligen pÄtagligt att digitala media börjar stÀlla till det för traditionella byrÄer. Saatchi har kommit en bra bit pÄ vÀg verkar det som, men det Àr fortfarande för fÄ hos de större byrÄerna som förstÄr vad som hÀnder.

Nu har jag hamnat pÄ Yo Sushi dÀr jag sitter och förbereder en presentation jag ska hÄlla pÄ en konkurrent till Saatchi pÄ eftermiddagen. Sen bÀr det av till Heathrow och Stockholm.