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Kampanj som sticker ut

Humor kan ju vara vĂ€ldigt olika i olika lĂ€nder. I Holland gillar de underdog. PĂ„ kontorsmötet visades senaste kampanjen som vĂ„rt hollĂ€ndska kontor har tagit fram tillsammans med med Åre/Östersund och lokala aktörer som Skistar. Den sticker ut. Budskapet Ă€r “Fit for the Wintergames” som spinner pĂ„ att Åre har allt för ett OS, men har inte lyckats fĂ„ vinterspelen. HĂ€r möter man bĂ„de Olle som drömmer om att fĂ„ pris som bĂ€sta OS-maskot och den streakande Björn. Have fun. Kontroversiellt, ja kanske. Men i virala kampanjer mĂ„ste man sticka ut.

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