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När statistik blir kul läsning

Sitter och kollar i Google Analytics, som vi använder för trafikmätning på både visitsweden.com och communityofsweden.com och kampanjer. Men vi har också Headlight till hjälp för analyser. Behövde borra djupare och få lite med detaljer av mina kollegor David och Tommy. Hur många leads (potentiella affärer) skapar kartlösningen på visitsweden.com till partners? I kartan syns ex. Ishotellet, Tylösands spa, Häckeberga slott och ca 100 andra . De partners som fått allra mest leads från vår interaktiva karta ligger mellan 600-900 leads bara under december trots helger. Samma period visades 75.000 kartpunkter – page views – för våra besökare. Jag blev själv överraskad. Dessutom är det kvalitativa leads.

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