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Tabula rasa

Det Àr kul nÀr man gÄr till ett företag, ber dem om hjÀlp och sÄ fÄr man sjÀlv ett uppdrag av eller genom dem. SÄ har det varit varje gÄng jag besökt en PR-byrÄ för att diskutera mitt företag, och sÄ Àven denna morgon. Kanske ett bra tips till andra företagare?

Nu ska i alla fall mitt företag byta namn. “DavĂ©n Data” Ă€r för stelt, trĂ„kigt och förmedlar inte rĂ€tt kĂ€nsla. Det Ă€r ju för sjutton inte ens rĂ€tt bransch! Företag med “data” i namnet brukar sĂ€lja, installera och drifta datorer och servrar, och det kan ju inte jag.

(Det nya namnet blir klart nÄgon gÄng under sommaren.)

Min coach varnade för att satsa för mycket tid och pengar pÄ namn, logotype, visitkort, webbdesign och sÄnt som inte direkt ger nya kunder och uppdrag. Det gör hon helt rÀtt i, men jag inbillar mig ÀndÄ att jag kan nÄ lÀngre med ett bÀttre namn.

I boken Zag stĂ„r det: “A poor name is a drag on the brand building process, but a good name accelerates it.”

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