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Branding by Night

Nu sitter jag i sÀngen med fruns netbook och förbereder morgondagens tidiga möte med PR-byrÄn. De kallar det företagsstyling, att presentera företaget pÄ ett sÄ fördelaktigt sÀtt som möjligt. DÄ mÄste jag först ha koll pÄ hur jag vill att företaget ska framstÄ, och det Àr inte helt sjÀlvklart.

VarumĂ€rket Ă€r enligt böckerna The Brand Gap och uppföljaren Zag (rekommenderas starkt!) “not what you say it is, but what they say it is”. SĂ„ jag kan ju inte lura nĂ„gon att mitt företag Ă€r nĂ„got det inte Ă€r, utan jag vill förmedla vad jag tycker att det Ă€r, leva upp till det och hoppas att alla andra hĂ„ller med mig.

LÀs ocksÄ Miccos bloggpost frÄn igÄr om branding.

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