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Förutsägbart boktips

Jag visste att du skulle läsa det här.

Jag visste att du skulle läsa det här.

Finns irrationalitet? Det borde man ju svara “ja” på, eller hur? Folk är irrationella. Det kanske man kan säga, men de är förutsägbart irrationella. Hur det hänger ihop? Det vet Dan Ariely.

Dan Ariely har skrivit den fantastiska boken Predictably Irrational. I boken Predictably Irrational skriver Dan Ariely varför placebo fungerar och varför folk faktiskt gillar att dricka Pepsi.

Dan är väl skolad, han är Professor of Behavioral Economics vid MIT. Han skriver trots detta mycket underhållande. Han har fantastiska experiment och väldigt roliga exempel. Det är väldigt bra och är du intresserad av marknadsföring är det faktiskt närmast tjänstefel att inte läsa denna bok. Så begå inte tjänstefel. Läs boken!

Mikael Pawlo
Mr Green

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