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Episerver användarträff

Användarträffen var intressant. Den tydliga trenden var sökmotoroptimering och hur man kan mäta trafik och utfall av kampanjer. Episerver presenterade en del nya verktyg kring  just SEO och mät & analys. Du kan läsa mer om vad som presenterades här. Min dragning gick bra och jag fick en hel del frågor vilket var skoj. Det var flera som undrade hur vi lyckades komma så långt under den pressade tidsplanen. Vi hade 7 månader på oss. Med rätt organisation och en tydlig strategi kan faktiskt ett pressat tidsschema vara ett vinnande koncept. För mycket tid som ger möjlighet till omtag genererar ofta slagg i maskineriet och att tempot går ner.

Nadine Jones Pioud, Webbansvarig Svensk Handel &  Söderhavet berättar om arbetet med nya svenskhandel.se.

Martin Stenke, Product Manager EPiServer & Maria Wasing VP Marketing, EPiServer pratar om hur man kan förbättra sin digitala synlighet med sökmotoroptimering.

Gick över bron tillbaka från Oscarsteatern och tog den här bilden. Hur ser man att webbgruppen på Norstedts är på uppdrag utanför huset? Det är släckt mellan N och O.

 

Nu hem och kolla på amerikanska teve-serier och ladda för tennisen imorgon klockan 07:00.

/Klas

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